◆ Brand Identity · Logo · Packaging
Selah — The Bake House
Where Every Bite Tells a Story.
A complete brand identity system for an artisanal bakery — from logo conception and brand guidelines to packaging, stationery, social media design, and mobile app interface. Every touchpoint reflects the warmth of handcrafted bakes and the elegance of a premium high-tea experience.
Type
Full Branding
Industry
Bakery / F&B
Scope
Logo to Launch
Deliverables
20+ Assets
◆ The Story
Pause. Rest. Reflect.
Selah is a Hebrew word meaning "pause, rest, and reflect." In our fast-paced world, this brand was built around creating spaces and moments where people can slow down, connect meaningfully, and savour life's simple pleasures.
Every bake, every gathering, and every detail is crafted with intention and care — and the branding needed to express that same philosophy in every touchpoint.
◆ Brand Guidelines
Logo, Colors & Visual Identity.
The logo mark merges three elements — coffee beans, artisan bread, and rising steam — into a single flowing icon. The color palette (Selah Green #2b372c, Ivory White #f9f0e8, Warm Beige #efe0cd) evokes warmth, nature, and premium elegance.
◆ What Was Delivered
From Concept to Reality.
Logo Design
Primary mark, icon, and construction grid
Brand Guidelines
Colors, typography, and usage rules
Stationery Suite
Cards, menus, letterheads, tags
Packaging Design
Shopping bags, gift boxes, cups
Mobile App Design
Ordering interface with brand system
Social Media
Post templates and campaign designs
◆ Brand Showcase
Every Detail, Thoughtfully Designed.
Brand Guidelines
Primary logo, icon mark, color palette (Selah Green, Ivory White, Warm Beige), and logo construction grid showing how the mark merges coffee beans, bread, and steam.
Digital Presence
Logo variations across color schemes, custom mobile app design with order-now functionality, and social media layouts maintaining brand consistency.
Social Media Design
Branded social media posts for events, community engagement, and new location announcements — each post tells a story consistent with the brand narrative.
Outdoor Advertising
Large-format billboard design for market launch — featuring the signature brand identity, croissant photography, and takeaway packaging in a real-world setting.
◆ Stationery & Merchandise
Tangible Brand Experience.
From business cards and menus to thank-you notes and branded tags — every physical touchpoint was designed to carry the Selah identity consistently. The stationery suite combines Selah Green with ivory textures and gold accents for a premium artisanal feel.
